case studies

India

One of SBC’s clients, producing an innovative water retention product developed in Australia has tied up with on of India’s largest fertiliser companies. Trials were conducted over a crop season and were very successful. Agronomists from the Indian company were provided with on ground technical support and training by their Australian counterparts and the Director of SBC in India. Workshops were also conducted with farmers on site as part of the market entry process. This project continues to be managed by SBC.

Middle East

An industrial valve manufacturer has successfully commenced business in the Middle East after signing a distributor agreement with one of the largest and most reputable companies in Dubai. The Managing Director of the company and the Director of SBC made several visits to the Middle East and attended and exhibited at local trade shows. Introductions and business matching at these events resulted in visits to potential distributors and a deeper understanding of the markets requirements was developed. Marketing collateral was created using SBC’s business services, to develop interest for both the distributors and potential end users. Distributors were then appointed in the UAE, Qatar and Iran.

Australia

In Australia we have assisted companies with various business services – creation of marketing plans, sales strategies, customer data bases, coordinating trade shows; creating promotional material such as brochures, flyers etc; writing press releases and business letters and developing business plans and for use within Australia.

SBC assists companies to expand local and interstate business according to the marketing plans created in concurrence with its clients. Marketing plans are reviewed every month to monitor progress of the strategy developed. Where required sales training is provided.

In regards to inbound investments SBC has sourced prospective investors for an Iron ore mine in South Australia and is currently in discussion with its contacts in the UAE for investment into Australia.

One of SBC’s clients has recently been honored with the export development award for 2008 by the water industry alliance.

United Arab Emirates

Initial market entry strategy and a business plan has been created for a building construction company for the United Arab Emirates’ market. The strategy was developed following research conducted by SBC. Research focused on assessing and assessing market potential for an innovative building system. Feasibility of market entry was also assessed and pilot projects outlined. As part of the market entry plan trade shows were attended by the company directors and SBC.